From July 14th to 17th, 2022, the 150th The Open will be held at St Andrews, the "home of golf". As a timepiece for the event, Rolex continues to support this historic Grand Slam event.
The Open is the first golf Grand Slam event in history, and each session will be held alternately on the most difficult courses in England, Scotland and Northern Ireland. To win the title, players must not only endure the pressures of the tournament's long tradition, but also deal with the challenges of nature, such as the harsh fairways of the links course and unpredictable weather changes. Lifting the famous grape jug trophy has been a remarkable achievement for legendary golfers through the ages, including Rolex ambassadors Tom Watson, Tiger Woods, and Arnold Palmer, Jack Nicklaus and Gary Player.
In 1981, the Rolex made its debut on the green field of a golf tournament. The venue at the time was Royal St George’s, which hosted The Open. The Royal and Ancient Golf Club (R&A), organisers of The Open and the AIG Women’s Open, embraces the core values of respect for tradition, humility and integrity, which share Rolex’s pursuit of excellence.
Rolex has been associated with golf balls for more than 50 years. Since Arnold Palmer officially cooperated with Rolex in 1967, Jack Nicklaus and Gary Player have also become Rolex spokespersons. Known as the "Big Three" of golf, these three legendary players have made the game of golf a new look. As the brand ambassadors in the golf industry, they both embrace common values, strive for excellence and precision. Since then, the bond between Rolex and golf has gradually extended to the world.
This year, a number of Rolex spokespersons have also returned to The Open to compete for the final Grand Slam championship trophy of the year, including 15-time Grand Slam trophy winner Tiger Woods, and Jordan Spieth who won the trophy at the age of 23, and Matthew Fitzpatrick who won his first major at the U.S. Open last month, and Scotty Scheffler who won this year's Masters. So far, nine Rolex spokespersons have won the crown of The Open. They have accumulated 20 victories over the past six decades. Rolex has forged an indelible link with The Open, golfers and the Royal and Historic Golf Club. In July this year, the landmark 150th The Open kicked off at the old stadium, and Rolex assisted in the successful development of this event.